Company needed to increase operational efficiency of field sales team. We empowered them to report on the go using SalesMI App.
THE CHALLENGE
A leading white goods manufacturer from Mumbai – India’s leading manufacturer of White Goods and plastic products – needed to develop a mobile app for their field sales team to plan their sales call visits, record sales activities, generate purchase orders, submit expenses and increase customer reach during their visits, track delivery status and compare targets with achievements for Consumer Products sales team.
Company had a mandate from the management to roll out the solution within a few weeks, and to address the issues experienced in the past when developing mobile apps i.e.
- Ensure compatibility with multiple mobile devices.
- Seamless integration with legacy systems.
- Beat Mapping and offline capability in app
- Automatic versioning to embrace system changes that are a result of a dynamic business environment.
THE SOLUTION
FieldMI, enterprise mobility experts created a rollout strategy in agreement with the business and IT team to deploy the application on Android and iOS phones.
The platform was integrated with existing systems to pull master information about customers & routes, products, visit plans, Stocks & Outstandings. The mobile app was designed on the platform, with contextual help to assist the technical force to record information, when on the field, which would then be pushed to an external system to provide critical business intelligence reports.
THE RESULTS
The mobile application was successfully rolled out to 150 field sales personnel within 3 weeks, including a round of testing and pilot run with select business users.
The mobile application rollout resulted in
- Increased sales efficiency by 20%
- Better TAT
- Customer delight through immediate responses to orders raised
- Regular updates on business targeted and actual status, enabling well informed decisions
